Updated on Aug 1, 2025 at 11:35 AM
:upscale()/2025/07/29/994/n/1922153/9eb5b9df6889509f77fce2.67960241_.png)
While each product featured is independently selected by our editors, we may include paid promotion. If you buy something through our links, we may earn commission. Read more about our Product Review Guidelines here.
It's officially August, which means many locations around the world are experiencing melt-your-face-off kinds of heat. If you've spent the last few weeks frantically googling "Does sweatproof makeup exist?" don't fret — we're here to help. As beauty editors, our inboxes are consistently flooded with beauty's latest and greatest, and we've spent the last month testing out all the newest summer launches in the hair, skin, makeup, body, and fragrance categories.
Brands have been dropping spanking-new products that are sure to help you beat the heat. We've found sunscreens that will protect you from the sun's scorching rays, fragrances that will keep you smelling flawless no matter how humid it is outside, and the best moisturizers that will keep your skin hydrated even in the driest of climates. To make it easier for you, we've tested hundreds of beauty products that are dropping this month and compiled an editor-vetted list of our absolute favorites.
Whether you're looking to update a few products in your skin-care routine, seeking out makeup in brighter hues to match your warm-weather outfits, or just wanting to be "in the know" when it comes to all things beauty, there are plenty of new launches for you to feast your eyes (and hopefully your hands) on. Keep reading to check out the picks that have landed permanent spots in our beauty bags.
:upscale()/2025/08/01/655/n/1922153/e876d8ae688cd2986c3cd8.00580286_IMG_0988.jpg)
Best Face Mist
OleHenriksen Peach Glaze Glow Vitamin C Mist ($35)
"With how hot it's been outside in New York City (and pretty much everywhere across the country), I've been reaching for face mists more than ever. The Olehenriksen Peach Glaze Glow Vitamin C Mist is not only refreshing, but it's packed with skin-care benefits. It contains peach ferment and cloudberry water for hydration and vitamin C to brighten and protect against free radicals and pollutants, meaning every time you spray it, you give your skin a little boost. In true OleHenriksen fashion, it also smells deliciously of peaches, and has a super fine mist that's actually enjoyable to reapply again and again." — Jessica Harrington, section lead, Beauty
:upscale()/2025/07/29/900/n/1922153/1c1cc9a0e55f4e3c_SPF_peachy_1.webp)
Best Face SPF
Jones Road Everyday Sunscreen ($42)
"I'm picky about sunscreen (OK, I'm picky about everything), but this one has easily become one of my favorites. It doesn't sting my eyes, it doesn't leave a white cast, and it doesn't pill under makeup. It's easy to apply, goes on smoothly, and leaves my skin with a glowy finish. I prefer the golden hue if I'm not wearing the un-tinted option." — Renee Rodriguez, staff writer and social producer
Best Acne Treatment
La Roche-Posay Effaclar Duo+M Acne Treatment ($25)
"Being that I don't get acne all that often, it's pretty rare you'll see me using an acne treatment. Still, there are those times when a pimple pops up at the most random moment (like the other day when I was going out to dinner). I was fortunate enough to have La Roche-Posay's new acne treatment in my cabinet, which got rid of my whiteheads in no time — no joke. It's made with salicylic acid, which is a hero ingredient for treating acne, and as you can see from my clear skin, it did what needed to be done." — Naomi Parris, assistant editor, Shop
:upscale()/2025/07/29/900/n/1922153/664a0b36c7e63955_51eKqFZIJYL._SL1000_.jpg)
Best Sheet Mask
Biodance Rejuvenating Caviar PDRN Real Deep Mask ($19 for 4)
"My love for the Biodance sheet masks runs deep, so when I heard it was coming out with a new version, I knew I had to test it out. Key ingredients include caviar water, PDRN, and salmon egg extract. Sounds kinda yucky, but trust me — it isn't. Pop one of these babies on for a couple of hours, and when you peel it off, you'll be left with a practically new face. (In a good way.) You can wear it overnight, or wear it while you work from home — my personal choice." — Renee Rodriguez, staff writer and social producer
:upscale()/2025/07/29/813/n/1922153/9b7a57c518fdc567_OH_VIOLET_ICE_COLD_PLUNGE_SILO_1500x1500_72DPI_1500x.webp)
Best Clay Face Mask
OleHenriksen Violet Ice Cold Plunge Pore Mask ($42)
"If you prefer clay masks over sheet masks, you need to try OleHenriksen's new Violet Ice Cold Plunge Pore Mask. Formulated with ingredients like salicylic acid, kaolin, and Danish purple willow ferment, the mask helps target blackheads and reduces the appearance of large pores, leaving skin feeling softer and smoother after each use. And yes, the bright purple clay delivers on its cold-plunge promise with a cooling sensation you can feel the moment it's on your skin." — Alida Araica, manager, Newsletter
:upscale()/2025/07/29/281/n/1922153/c295d05827c8dcd6_e.l.f._Cosmetics_Jelly_Pop_Vault__40.jpg)
Best Skin-Care Set
E.l.f. Cosmetics Jelly Pop Vault ($40)
"E.l.f. Cosmetics brought back their fan-fave Jelly Pop Collection, and the products couldn't be more perfect. Featuring four products: a primer, a lip oil, a cleansing balm, and a lip mask in a fun makeup bag, this is the cutest set that has everything you need to give yourself the ultimate glossy look." — RR
:upscale()/2025/07/29/799/n/1922153/0ab5241a90cdb708_images.jpg)
Best Makeup Remover Wipes
4AM Clean Sheets ($29)
"Makeup wipes get a bad rap, but I do believe there's a time and a place for them. If you're too tired — or too drunk — to wash your face, gently using a makeup wipe to cleanse your face before bed is better than nothing. Of course, there's the problem of waste, but Clean Sheetz is here to change the game and banish all of your worries. The brand's founders spent one and a half years formulating 45 different iterations to make sure they got them right. Unlike any makeup wipes you've seen before, these mini towelettes are extra-large in size and dripping with skin care, making them more effective at removing traces of makeup and dirt. And best of all, the wipes are biodegradable, so you don't have to feel guilty about using them." — JH
:upscale()/2025/07/29/281/n/1922153/7d56b34202409882_Este_e_Lauder_Advanced_Night_Repair_Eye_Lift_Sculpt_2.jpeg)
Best Eye Cream
Estée Lauder Advanced Night Repair Eye Lift + Sculpt ($85)
"Estée Lauder is known for skin care that actually works, and the brand's latest innovation is no different. It's an eye cream that works overnight to help fine lines and wrinkles near the under eyes. I never skip eye cream, and after hearing about this one, it quickly made its way to the top of my list." — RR
:upscale()/2025/07/29/996/n/1922153/eb98e5d368895145306187.13058017_IMG_7314.jpg)
Best Serum
Biossance Firm and Lift Hydrating Dual Serum with Hyaluronic Acid + Squalane ($68)
"I have sensitive skin and have cycled through more bedtime serums than I can count, most either broke me out or did absolutely nothing. This is the first one that actually works without irritating my skin. It's super hydrating, noticeably firms my jawline/under eyes, and gives me that 'expensive skin' look by morning. It's definitely on the pricier side, but it's one of the few products I'd call genuinely worth it." — Olivia Tauber, contributing assistant editor, Beauty
:upscale()/2025/08/01/678/n/1922153/3ec1f841f85ac62e_250421_merit_great_skin_1141.jpeg)
Best Cleanser
Merit Great Skin Double Cleanser ($32)
"Merit is launching the Great Skin Double Cleanser, and to say I'm obsessed with it is an understatement. Not only does it take off makeup and sunscreen, but it leaves my skin feeling fresh without feeling stripped and dry. I can even get rid of my pesky eye makeup without the dreaded burning that comes with some products. It's available for purchase on August 12, 2025." — Renee Rodriguez, staff writer and social producer
:upscale()/2025/07/29/996/n/1922153/4b5521d96889514596c520.77518730_IMG_0928_cop.jpg)
Best Primer and Tubing Mascara
Dibs Double Standard Primer & Mascara Duo ($31)
"Dibs is launching a mascara and, of course, it has the brand's signature dual-sided packaging. One side contains a brown tubing primer that adds sky-high length to lashes and can be worn under the mascara formula or on its own. The other side has a black, volumizing formula that thickens lashes with each swipe. You can layer and layer without it getting clumpy, and at night when you're ready to take it off, you can simply remove the tubs with warm water." — JH
:upscale()/2025/07/29/274/n/1922153/abd11c5a5625a1ae_NARS_FA25_TheMultiple_Soldier_BadHabit_GLBL_B.jpg)
Best Blush
Nars The Multiple ($39)
"Nars just launched the brand's Multiple with an all new formula, and it's a beauty bag must-have. It comes in twelve different shades, and it's made to be worn on the eyes, lips, and cheeks. It's a cream-to-powder texture that's perfect if you're a no frills makeup person who likes multi-use products. *Cough* Me." — RR
:upscale()/2025/07/29/800/n/1922153/71ac9c719e8bf6ef_1A2751_2I08_FBU02_R_OOO_SLF_copy_2.jpg)
Best Lip Balm
Prada Beauty Hydrating Lip Balm in Banana Yellow ($50)
"Banana girl summer, anyone? I never thought I'd find myself reaching for a yellow lip balm, but Prada has managed to make it happen. Even though it looks super bright in the packaging, the pigment, when you swipe it on your lips, is surprisingly wearable with a translucent, warm, golden finish. Yes, $50 for a lip balm is expensive, but this is the definition of a little luxury." — JH— Jessica Harrington, section lead, Beauty
:upscale()/2025/07/29/813/n/1922153/941ad2f7323265c7_SOULGAZER_MASCARA_FULLSIZE_Vessel_MacroApplicator.webp)
Best Lengthening Mascara
Kosas Soulgazer Mascara ($28)
"This new mascara lengthens my lashes with just a few swipes and doesn't clump, smudge, or flake. Plus, the formula is sensitive-eye friendly (a big win for contact lens wearers like me) and has a peptide serum that works overtime to grow your lashes. What's not to love?" — AA
:upscale()/2025/07/29/799/n/1922153/8365d60ca7bcb02a_Saie_SlipTint_PressedPowder_SHADE_Component5.webp)
Best Setting Powder
Saie Slip Tint Undetectable Baked Setting Powder ($32)
"Saie, the brand known for its creams, is moving into the powder category and — spoiler alert — the results are really, really good. Following the successful launch of the brand's baked powder blush, Saie's Slip Tint Undetectable Baked Setting Powder is just as its name suggests: undetectable. The powder has a super fine finish that smooths, banishes oil spots, and sets makeup without completely diminishing your glow. It comes in five shades and promises eight hours of performance. As someone with dry skin, I love that it doesn't dry me out or stick to uneven patches." — JH
:upscale()/2025/07/29/900/n/1922153/588347019ad76b28_KJC_KVMASC_25_Brown_12ml_Open-1280x1280.jpeg)
Best Brown Mascara
Kylie Cosmetics Kylash Mascara ($24)
"My all time favorite mascara, the Kylie Cosmetics Kylash Mascara, just launched in brown, and I couldn't be more excited. This mascara doesn't clump, flake, or have fallout, but it does separate my lashes, lengthen them, and give them serious volume. It's one of my favorites when I want a dramatic look, and now that it comes in a softer brown, I can't wait to start wearing it on more casual days, too." — RR
:upscale()/2025/07/29/813/n/1922153/67b75a283ae13c55_GF0097.jpg)
Best Flat Iron
Chi LAVA MiniStyler ($91, originally $110)
"The straightener I've owned since middle school finally gave out, so it was officially time for an upgrade. Chi's new LAVA MiniStyler is a compact, dual-voltage straightener that's great for international travel. But most importantly, it features three heat settings (up to 410 degrees) and ceramic plates that are larger than most travel straighteners, which means I can straighten more strands in less time. The MiniStyler does a great job of distributing heat evenly across strands and makes styling my thick hair easier while on-the-go (and especially during wedding season)." — AA
:upscale()/2025/08/01/655/n/1922153/c2eed3e3688cd298e021b5.57595147_IMG_0991.jpg)
Best Hair Perfume
By Rosie Jane Beach Baby Body + Hair Perfume Mist With Coconut ($32)
"Body sprays are perfect for summertime or — my new, personal favorite — nighttime. I've been applying a few spritzes of the By Rosie Jane Body and Hair Perfume Mist in Beach Baby at night after I shower and before getting into bed, and it makes me smell so heavenly. It has notes of bright orange, salty ocean water, and warm coconut for a fresh (and a little nostalgic) scent." — JH
:upscale()/2025/07/29/813/n/1922153/bf24d87fbc5edf3d_110-8178-03_Joy_Lotion_8oz_FRONT_800x.webp)
Best Body Lotion
Hempz Limited Edition Joy Body Moisturizer ($15)
"Hempz recently dropped a limited-edition collection of its cult-favorite body moisturizers and I'm obsessed. The lightweight and fast-absorbing lotion lineup features three new mood-boosting fragrances: Joy, Chill, and Desire. Joy, my personal favorite, is the sweetest fragrance with notes of lychee, lemon oil, and vanilla sugar. Chill features a calming mix of pear, violet, and lily of the valley scents. And Desire — the strongest and spiciest scent — has notes of citrus zest, cinnamon, and amber vanilla. If you're someone who loves switching out scents seasonally or based on your moods, you'll be into these." — AA
:upscale()/2025/07/29/799/n/1922153/ec97ffb33414a356_WB-primary_1200x1200.webp)
Best SPF Body Butter
Bloomeffects Tulipscreen Whipped Butter Créme ($52)
"When I heard the words 'whipped butter,' I was already sold, but then I saw that this Bloomeffects cream also contains SPF 50 — that's when I became really impressed. Despite its buttery texture, the formula blends into skin easily without any greasy residue. It feels more like a luxe body butter than an SPF. While you can use it on the face and body, I personally like using it on my body the most." — JH
:upscale()/2025/07/29/813/n/1922153/2e6991dd33be30ba_L_S-11-11-Lychee-EDP2.webp)
Best Daytime Fragrance
Lake & Skye 11 11 Lychee Eau de Parfum ($98)
"TikTok may say it's guava girl summer, but it's lychee girl summer in my household. Lake & Skye's latest cruelty-free fragrance has notes of lychee, raspberry, ambrette seeds, oakwood, and hinoki, which means it's bright and juicy, but not too sweet. So if you like a fruit-forward perfume that also has a bit of musk, you'll probably like this." — AA
:upscale()/2025/07/29/809/n/1922153/299ba5412abe3f60_S01-HARDFEELINGSFRAG-50ml-1.webp)
Best Nighttime Perfume
Uncommon James Hard Feelings Eau De Parfum ($72)
"I'm super picky when it comes to fragrance, but this one got me instantly. The bergamot top notes give way to a warm, layered mix of rose, incense, and tobacco. It's clean, sultry, and totally addictive. It's also the first perfume I've ever worn where strangers stop me to ask what it is!" — OT
:upscale()/2025/07/29/900/n/1922153/1b5ae5701361f4e0_Arroyo_Oak_Candle_Ecomm_1.webp)
Best Candle
P.F. Candle Co Arroyo Oak Soy Candle ($24)
"P.F. Candle Co just introduced a brand new scent: arroyo oak, a mix of cedar, palo santo, oak, and vetiver. It launched a candle, diffuser, and incense sticks, and they are currently all scattered around my home, making it smell delicious. The candle has to easily be one of my favorites, because it throws scent like nobody's business, filling my entire apartment with the most natural, woodsy fragrance. This baby burns for 40-50 hours, and every hour is pure bliss." — Renee Rodriguez, staff writer and social producer
Best Laundry Detergent
Dedcool x FP Movement Dedtergent+ ($40)
"Am I the only person left on the planet who has just been using regular ass laundry detergent? Even my boyfriend uses a fancy detergent, and it wasn't until I tried the new Dedcool x FP Movement Detergent that I was sold on switching over. Is it pricier than normal detergent? Yes. Is it worth it because your clothes and linens will smell the best they've ever freaking smelled? Hell yes. Now I just have to figure out how to get a lifetime supply. . ." — Renee Rodriguez, staff writer and social producer
:upscale()/2024/08/01/775/n/1922153/da89b44a2b63e28c_Commerce_Mini_Bio_Slides_2_.png)
— Additional reporting by Jessica Harrington
Jessica Harrington (she/her) is the section lead of Popsugar Beauty, where she oversees coverage around makeup, skin care, hair, tattoos, and more. With more than nine years of industry experience, she has interviewed countless celebrities, reported on hundreds of beauty trends, and swatched more lipsticks than she can count. Prior to PS, Jessica worked for publications such as Makeup.com, Skincare.com, and The Zoe Report.
Renee Rodriguez is a staff writer and social producer for PS. She writes across all verticals, but her main areas of expertise focus on fashion and beauty content with an emphasis on reviews and editor experiments. She also produces social content for the PS TikTok and Instagram accounts.