Amazon's 2025 holiday sale is live – 33 pre-Black Friday deals from Apple, Ninja, Dyson, LG, Keurig, and Shark

Goodbye, October; hello, November, and hello to the 2025 Black Friday deals season. Amazon is kicking off this month with its massive holiday sale, featuring deals on Black Friday favorites from brands like Ninja, Apple, LG, Lego, Bissell, Dyson, and more.

• Shop Amazon's full holiday sale

To help you find all the best discounts from Amazon's holiday sale, I've gone through today's offers and hand-picked the 33 best deals to buy ahead of Black Friday. This includes a mix of highly rated tech gadgets, such as TVs, Apple devices, tablets, and headphones, as well as best-selling appliances like air fryers, coffee makers, vacuums, and blenders.

A few standout deals with Black Friday pricing include the all-new Apple Watch SE 3 on sale for its lowest price ever at $199, the popular Fire HD 8 tablet on sale for $54.99, and my favorite kitchen appliance, the Ninja Foodi air fryer, on sale for $89.99.

If you're like me and want to get a head start on your holiday shopping, Amazon's sale is the perfect opportunity. You can cross someone off your Christmas shopping list and score a genuine bargain before the madness of Black Friday even begins.

Mackenzie Frazier is the lead deals editor in the US for TechRadar at Future plc. She has been sharing deal advice for Future for the past eight years and loves finding products that consumers want at the best possible prices. She's had 11 years of experience working in e-commerce and loves being a mom to her two little boys.