Amazon's second Prime Day sale starts now in the UK – 28 of the best early deals I'd buy

1 month ago 54

Collage of tech from the early Amazon Prime Big Deal Days deals, including a Fire TV, Kindle, Fire Tab, Blink Mini, Echo Dot, Ring Doorbell and Tefal air fryer

(Image credit: Future)

I was patiently waiting for Amazon to kick off its Prime Big Deal Days sale next week, but it seems the retailer is bored of hanging around until then and has launched dozens of early deals in the UK. What's even more of a surprise is that I'm seeing some Black Friday-level deals up for grabs on TVs, Kindles, tablets, and smart home tech – so I've gathered up 28 of the best offers I'd buy right now.

• Shop all the best early Prime Day deals

As is always the case with a Prime Day sale, the biggest discounts and lowest prices are available on lots of Amazon devices. That means you can get Fire TV Sticks, Ring Doorbells, and Blink cameras from as little as £14.49. Many of these are even cheaper than they were during the previous Prime Day in July.

It's also a good time to shop for a new e-reader. The standard Kindle and mid-range Kindle Paperwhite may not be reduced just yet, but you can get the Kindle Colorsoft for £169.99 (was £239.99) – that's a record-low price for Amazon's latest and vibrant ereader.

I've spotted several super-cheap basket fillers that could be a little treat with payday just behind us. For example, there's the Anker PowerCore 10K Power Bank for £12.98 (was £17.99), the Philips One Blade for £34.99 (was £54.99), and an Amazon Fire HD 8 Tablet for £49.99 (was £99.99).

I fully expect there will be more deals to come as we get closer to the Prime Big Deal Days sale on Oct 7 - 8, so do check in regularly as I update this guide with all of the best offers I come across.

Deals picked by

As TechRadar's senior deals editor, I've covered major sales events such as Black Friday and Amazon Prime Day for almost a decade so I've learnt what to expect and how to make the most of each one. I'm here to help you save money, bring you the best products for the lowest prices that we've tested and love here at TechRadar, and uncover those hidden bargains you don't want to miss.

28 best early Amazon Prime Day deals

James Pickard is a Deals Editor at TechRadar. After many years of scouring the net for the cheapest games and tech for his personal use, he decided to make it his job to share all the best bargains and coupon codes with you. James also has almost a decade of experience covering some of the biggest sales events of the year at Eurogamer and VG247, including Black Friday, Cyber Monday and Amazon Prime Day. When not deals hunting or stacking coupon codes to get the biggest savings, James can be found on the PS5, watching a classic film noir or cheering on the Tampa Bay Buccaneers.

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