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Super Bowl 2025: Bill Belichick, Jordon Hudson Join Ben Affleck in New “DunKings” Ad
Bill Belichick and Jordon Hudson are wearing pink and orange crowns.
After all, the legendary NFL coach and his girlfriend have become DunKings alongside Ben Affleck, Casey Affleck and Jeremy Strong in the 2025 Super Bowl ad for Dunkin'.
The 6.5-minute video called DunKings 2: The Movie—a callback to last year's Super Bowl commercial featuring Matt Damon and Tom Brady—follows Ben as he attempts to keep the DunKings dream alive by joining the Java Jam: Battle of the Coffee Brand Bands.
As the Justice League star says of his new squad in all-orange at the convention-style battleground, "We got a DunKing sequel: Afflecks and Belichick!"
And while Ben believes his team could use "a little more spirit on the charge next time," Bill proved he's got spirit when it comes to his sassy comebacks as the group faces off against other coffee companies.
When Expensive Weirdo Coffee tries to diss the DunKings, the former New England Patriots coach quipped, "I'd have to coach to two teams to afford your drinks."
The Barista Buds, donning all-green, tell the four that they're going to "get roasted like a dark season roast with chocolate blueberries, a hint of coriander and slight balsamic drizzle."
But Bill was more than happy to bring their rival down a notch, replying to the preppy coffee company of their drink concoction, "Sounds like what's in my garbage disposal."
Meanwhile, Jordon, 24, looked on eagerly as her boyfriend, 72, took jabs at the other brands.
Artists Equity/Dunkin'
Despite the couple’s 48-year age difference raising eyebrows, especially at the 2025 NFL Honors Feb. 6, the cosmetology school graduate has remained by his side. Most recently, Snoop Dogg took aim at their romance in the award show’s opening monologue.
"I’ve been a football fan for a long, long time. I mean, I remember back when the Cowboys was good," the rapper began. "I remember back when the Chiefs was bad. I remember—what was it? Bill Belichick’s girlfriend wasn’t even born yet?"
But both Jordon and Bill—who sparked engagement rumors at Michael Rubin’s New Orleans party Feb. 8—were good sports about the jab as they looked surprised by amused by the joke.
Now, keep reading to see more touchdown-worthy celebrity Super Bowl commercials.
Nike/YouTube
Nike, Starring Jordan Chiles, Caitlin Clark, Sha'Carri Richardson
You can't win. So win. Watch Nike's inspiring women-led ad.
YouTube/Duracell
Duracell, Starring Tom Brady
The seven-time Super Bowl ring holder can only run on Duracell. See full ad here.
Ritz/YouTube
Ritz, Starring Aubrey Plaza & Michael Shannon
You have to be salty in the Salty Club. Watch the full ad here.
Marvel Studios
Thunderbolts Trailer, Starring Florence Pugh
A new chapter of Marvel is about to begin. Watch full trailer here.
Universal Pictures
How To Train Your Dragon Trailer, Starring Mason Thames
It's time to meet the real life Toothless. Watch the live action remake trailer here.
Paramount Pictures
Mission Impossible: The Final Reckoning Trailer, Starring Tom Cruise
See the Oscar nominee go for the impossible—one last time. Watch full trailer here.
Universal Pictures
Jurassic World: Rebirth Trailer, Starring Scarlett Johansson
A new era is about to begin. Watch full trailer here.
Dunkin, Starring Ben Affleck, Casey Affleck, Jeremy Strong & More
The DunKINGS are in the house for a meet and greet with a very special guest. Watch the full ad here.
NerdWallet
NerdWallet, Starring Kieran Culkin
The Succession star voices a genius beluga whale, which serves as the personal finance company's new mascot, in this new ad detailing how "genius" it is to use NerdWallet.
Goodby Silverstein & Partners
Mountain Dew, Starring Seal and Becky G
The "Kiss From a Rose" singer is depicted as an actual seal in this "Kiss from a Lime" ad for Mountain Dew Baja Blast's new Tropical Lime flavor.
Anomaly
Bug Light, Starring Post Malone, Shane Gillis & Peyton Manning
The three appear in the brand's "Big Men on Cul-de-Sac" ad, set to Huey Lewis and the News' 1985 hit "The Power of Love."
Uber Eats
Uber Eats, Starring Martha Stewart & Charli XCX
Ordering Uber Eats? Now that's brat. Watch Charli teach Martha Gen Z trends in the ad's teaser here.
Intuit TurboTax/YouTube
Intuit Turbo Tax, Starring Issa Rae
It's tax season, unfortunately, but the Insecure star shares a way to make it less stressful. Watch the ad here.
Hellman's/VML
Hellman's, Starring When Harry Met Sally's Billy Crystal & Meg Ryan
You'll really want to have what she's having after seeing this sweet reunion. Watch here.
Anton Watts and Rosewood Creative
HexClad, Starring Gordon Ramsay & Pete Davidson
Pete Davidson reveals a secret about really famous people to Gordon Ramsay in their ad for the heavy duty cooking pan. See full ad here.
FanDuel/YouTube
FanDuel, Starring Eli Manning & Peyton Manning
A rivalry between brothers never really ends, according to the NFL alums. See the Manning brothers rock their childhood looks in the sports betting app's ad here.
Courtesy of Totino?s Pizza Rolls
Totino's, Starring Tim Robinson & Sam Richardson
They're the most snackable pizza in the universe—and the Detroiters stars prove it. See the Super Bowl snack ad here.
Courtesy of Frank’s RedHot
Frank's RedHot, Starring Paris Hilton
A spicy commercial just in time for the big game? That's hot! Watch the ad here.
YouTube/Angel Soft
Angel Soft, Starring Julian Edelman & Charissa Thompson
When you have to go, you have to go. But the former New England Patriots player proves it won't take much time away from the big game. See ad here.
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