Drop what you're doing – LG's C5 OLED TV crashes to its lowest price ever ahead of Prime Day

It's the Sunday before Amazon's October Prime Day sale, and I've just spotted what might be the best early deal so far.

Amazon has just dropped LG's highly-rated 65-inch C5 OLED TV to an unbelievable price of $1,446.99 (originally $2,696.99). That's a whopping $1,250 discount and the lowest price we've ever seen. It's also an incredible discount for a newly released OLED display.

• Shop Amazon's full early sale

The LG C5 OLED TV was released in March of this year and is on track to top our best-rated TV list, surpassing its predecessor, the LG C4. The five-star-rated TV delivers an exceptional picture experience with brighter displays and improved contrast, thanks to LG's Alpha 9 AI processor Gen8. You're also getting impressive sound with a built-in 2.2-channel Dolby Atmos system and LG's webOS 25 smart platform, which includes new AI features.

Keep in mind this is a record-low price, and I can't imagine you'll find a better deal at Amazon's official October Prime Day sale (this Tuesday and Wednesday). Today's discount on LG's C5 OLED TV is available to everyone, unlike Prime Day, which requires a Prime membership to access its deals.

Mackenzie Frazier is the lead deals editor in the US for TechRadar at Future plc. She has been sharing deal advice for Future for the past eight years and loves finding products that consumers want at the best possible prices. She's had 11 years of experience working in e-commerce and loves being a mom to her two little boys.