Fox has acquired Red Seat Ventures, a leading business in the creator economy that owns a major podcast network and powers talent, including Tucker Carlson and Megyn Kelly, across a range of genres as they build their direct-to-consumer media businesses. Both former Fox hosts have have popular podcasts.
It will operate as a standalone entity within Tubi Media Group and led by Tubi CEO Paul Cheesbrough. The Red Seat Ventures executive team, led by founding partners Chris Balfe and Kevin Balfe, will continue to lead and operate the business. Other talent repped, according to the company’s website, Piers Morgan, Dr. Phil, Bill O’Reilly and Chris Hanson.
“The creator economy is one of the fastest growing media categories worldwide by measure of reach and influence, and consumers are increasingly looking to get their information, insights and entertainment directly from the voices and brands they trust across these platforms,” Paul Cheesbrough.
“Working with two outstanding entrepreneurs like Chris and Kevin, we see tremendous opportunities to drive additional scale in genres such as sports, news and entertainment and look forward to supporting the continued growth of this business.”
From podcasts to video, subscription products and live events, such as the wholly owned CrimeCon, Red Seat Ventures has an unmatched track record of successfully partnering with some of the biggest brands and personalities to operate and expand their cross-platform direct to consumer presence.”
Red Seat Ventures CEO Balfe said aligning with Fox will let the build and expand services “we provide to our creators, while continuing to maintain the independence and integrity of their brands, which is truly the best case scenario.”
Across their 17 creator-led shows, Red Seat Ventures properties cumulatively drove over 200 million monthly active views in November 2024 and exists as a Top 10 podcast network in the US in terms of scale and reach, the partners said.
The Tubi Media Group includes Credible, Blockchain Creative Labs and the entire Fox Technology organization in addition to Tubi and now Red Seat Ventures.
Financial details of the transaction were not released. It was the second significant pieces of news this morning after Fox named chief operating officer John Nallen as president as well as COO under a new long-term contract.
English (US) ·