Here are my favorite Black Friday TV deals from Samsung, Sony, and others

39 minutes ago 2

John Higgins

is a senior reviewer covering TVs and audio. He has over 20 years experience in AV, and has previously been on staff at Digital Trends and Reviewed.

As with most products, Black Friday is the best time of year to find TVs and their accessories at the year’s lowest prices. It’s the perfect opportunity to upgrade your dedicated home theater, living room, or bedroom with incredible video and audio sure to keep you entertained for years to come.

Shopping during this time of year is normally a great way to get discounts on outgoing models, as retailers are clearing out older stock ahead of new reveals. But this Black Friday isn’t like most because there are fantastic deals on 2025 tech. Almost every manufacturer has great products at a sizable discount, so whether you’re looking for a new mini-LED display for a bright room, the best picture quality that QD-OLED and OLED models have to offer, Dolby Atmos-ready sound systems to fill your living room, or just an inexpensive way to watch your favorite movies and TV shows, I’ve found you some options.

$1998

Sony TVs don’t see the same level of discounts as competitors, so being able to save $1,000 or more on the winner of the Value Electronics “King of TV” 2025 shootout (where The Verge’s own Nilay Patel was a judge) is a huge opportunity. It’s a fantastic OLED TV that’s sure to please.

If you’re looking for a solid OLED TV, but don’t need the best of the best, the Samsung S90F is one of the best 65-inch TVs you can get for its sale price of $1,397.99 (down from about $1,600 last month) at Amazon and two dollars more at Best Buy. It might not be the brightest OLED of 2025 (for that, see the LG G5), but at a little over 1,400 nits, there’s plenty of light to combat a well-lit living space. The S90F is also very accurate and has excellent color gamut coverage, which translates to vibrant, lifelike colors. And for gamers, all four HDMI ports are version 2.1, the TV supports high refresh rates with FreeSync up to 144Hz for PC gaming, and its input lag is under 10ms.

$2198

It’s always more immersive to watch TV and movies on a bigger screen, but up until the last few years that required a projector. Now, TVs like the 100-inch Hisense U7 deliver a brighter image than any projector ever could for a fraction of the cost.

$900

The QM8K is one of the best (and brightest) mini-LED TVs of 2025. And a 65-inch model under $1,000 is an absolute steal.

The best TV source and streaming deals

$69

Roku’s latest Ultra streamer has built-in ethernet, a rechargeable voice remote with backlit buttons, and AirPlay 2 support. You can also control it with Amazon Alexa through a compatible smart speaker. The Roku Channel app lets you stream over 400 free live TV stations, plus exclusive movies like Weird: The Al Yankovic Story.

It was a dark day in the AV world when Oppo stopped making its universal disc players, but in 2022 Magnetar filled that void with the release of the UDP800, and the UDP900 in 2023. Both were lauded by enthusiasts. Magnetar is following them up with MKII versions of each model, which are shipping as of today. To celebrate, Magnetar is offering Black Friday pricing through its website: $1,599.99 for the UDP800 MKII ($200 off) and $2,999.99 for the UDP900 MKII ($300 off). While they might be expensive, if you’re a diehard audio and video fan with the means, there aren’t better players available.

$35

Amazon’s latest streaming stick is faster than its predecessor with Wi-Fi 6E and double the storage. It also now displays widgets and artwork when idle while continuing to offer Alexa integration. Read our review.

$879

The Arc Ultra surpasses the original Arc soundbar with more immersive Dolby Atmos surround sound, much better bass, and the ability to play music over Bluetooth.

In my opinion, upgrading your TV’s sound is an absolute must for a truly immersive home theater experience. And another single soundbar option that delivers surprisingly full sound and Atmos performance for its size is the Bose Smart Ultra Soundbar. It’s priced at $699 for Black Friday (that’s 22% off) at Amazon, Walmart, and Best Buy. It sounds great with both movies and music, and has a nice slim profile low enough for practically any TV.
Sometimes, for a secondary TV setup in a guest room or den, you just need something cheap that gets the job done. The Roku Streambar SE is just that. I wouldn’t use it for a main system, but to improve the sound from a TV that’s used occasionally, the Roku Streambar gets the job done. It’s narrow, so it fits well with smaller TV sizes, and includes wireless playback options. Not to mention, it doubles as a 4K HDR streaming stick, with HDMI-out. And during Black Friday it’s only $75 ($25 off) at Amazon, Best Buy, and Walmart.

$1498

If you want to bring your home theater to the next level, the Samsung Q990F is the answer. The Q990 series has been at the top of best lists for years, and for good reason. It delivers an excellent Atmos experience with clear dialogue and booming bass to fully immerse you in whatever you’re watching.