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Kendrick Lamar Reveals Special Guest for Super Bowl Halftime Show
As the Super Bowl 2025 continues, the highly-anticipated ads are kicking off, too.
The commercials that are already airing as the Philadelphia Eagles and Kansas City Chiefs face off in the NFL championship feature celebs such as Pete Davidson and Gordon Ramsay, who are promoting HexClad cookware in an ad that's out of this world. Meanwhile, Billy Crystal and Meg Ryan had a When Harry Met Sally reunion recreate a scene from their hit 1989 rom-com for Hellmann's mayonnaise.
In addition, Martha Stewart and Charli XCX teamed up to promote Uber Eats and comedian Shane Gillis, Post Malone and Peyton Manning appear together in a Bud Light ad and Issa Rae stars in a Turbo Tax ad.
As Super Bowl LIX sees the Chiefs take on the Eagles at the Caesars Superdome in New Orleans, it's at least a win-win for retired Eagles star Jason Kelce, brother of the Chiefs' Travis Kelce.
"I'll always root for my brother," Jason—who famously played against his brother in the 2023 Super Bowl where the Chiefs came out on top—said on the Jan. 29 episode of the siblings' New Heights podcast. "Even though I'm decked out in Eagles gear, I'm always going to root for Travis. But there's lot of people in the Philadelphia organization, whether it's players, coaches, people in the building that feel like extended family to me."
He continued, "I'm rooting for those guys too. I'm rooting for Philadelphia and I'm rooting for Travis Kelce."
Anton Watts and Rosewood Creative
Kendrick Lamar will headline the 2025 Super Bowl Halftime Show, which will also feature guest performer SZA.
Keep reading to see all the star-studded ads.
Nike/YouTube
Nike, Starring Jordan Chiles, Caitlin Clark, Sha'Carri Richardson
You can't win. So win. Watch Nike's inspiring women-led ad.
YouTube/Duracell
Duracell, Starring Tom Brady
The seven-time Super Bowl ring holder can only run on Duracell. See full ad here.
Ritz/YouTube
Ritz, Starring Aubrey Plaza & Michael Shannon
You have to be salty in the Salty Club. Watch the full ad here.
Marvel Studios
Thunderbolts Trailer, Starring Florence Pugh
A new chapter of Marvel is about to begin. Watch full trailer here.
Universal Pictures
How To Train Your Dragon Trailer, Starring Mason Thames
It's time to meet the real life Toothless. Watch the live action remake trailer here.
Paramount Pictures
Mission Impossible: The Final Reckoning Trailer, Starring Tom Cruise
See the Oscar nominee go for the impossible—one last time. Watch full trailer here.
Universal Pictures
Jurassic World: Rebirth Trailer, Starring Scarlett Johansson
A new era is about to begin. Watch full trailer here.
Dunkin, Starring Ben Affleck, Casey Affleck, Jeremy Strong & More
The DunKINGS are in the house for a meet and greet with a very special guest. Watch the full ad here.
NerdWallet
NerdWallet, Starring Kieran Culkin
The Succession star voices a genius beluga whale, which serves as the personal finance company's new mascot, in this new ad detailing how "genius" it is to use NerdWallet.
Goodby Silverstein & Partners
Mountain Dew, Starring Seal and Becky G
The "Kiss From a Rose" singer is depicted as an actual seal in this "Kiss from a Lime" ad for Mountain Dew Baja Blast's new Tropical Lime flavor.
Anomaly
Bug Light, Starring Post Malone, Shane Gillis & Peyton Manning
The three appear in the brand's "Big Men on Cul-de-Sac" ad, set to Huey Lewis and the News' 1985 hit "The Power of Love."
Uber Eats
Uber Eats, Starring Martha Stewart & Charli XCX
Ordering Uber Eats? Now that's brat. Watch Charli teach Martha Gen Z trends in the ad's teaser here.
Intuit TurboTax/YouTube
Intuit Turbo Tax, Starring Issa Rae
It's tax season, unfortunately, but the Insecure star shares a way to make it less stressful. Watch the ad here.
Hellman's/VML
Hellman's, Starring When Harry Met Sally's Billy Crystal & Meg Ryan
You'll really want to have what she's having after seeing this sweet reunion. Watch here.
Anton Watts and Rosewood Creative
HexClad, Starring Gordon Ramsay & Pete Davidson
Pete Davidson reveals a secret about really famous people to Gordon Ramsay in their ad for the heavy duty cooking pan. See full ad here.
FanDuel/YouTube
FanDuel, Starring Eli Manning & Peyton Manning
A rivalry between brothers never really ends, according to the NFL alums. See the Manning brothers rock their childhood looks in the sports betting app's ad here.
Courtesy of Totino?s Pizza Rolls
Totino's, Starring Tim Robinson & Sam Richardson
They're the most snackable pizza in the universe—and the Detroiters stars prove it. See the Super Bowl snack ad here.
Courtesy of Frank’s RedHot
Frank's RedHot, Starring Paris Hilton
A spicy commercial just in time for the big game? That's hot! Watch the ad here.
YouTube/Angel Soft
Angel Soft, Starring Julian Edelman & Charissa Thompson
When you have to go, you have to go. But the former New England Patriots player proves it won't take much time away from the big game. See ad here.
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