The Super Bowl has achieved its biggest audience ever for the second year in a row: An average of 126 million viewers watched the Philadelphia Eagles play the Kansas City Chiefs on Feb. 9.
That’s a 2% improvement from last year’s telecast, which was already reported by Nielsen as the largest TV audience it had ever recorded. This year’s total accounts for viewers across Fox, Fox Deportes, Tubi, Telemundo and NFL digital properties as measured by Nielsen, Fox and the NFL, whereas last year’s 123.7 million viewers were measured across CBS, Paramount+, Nickelodeon, Univision, CBS Sports and the same NFL digital properties.
According to Fox, viewership peaked during the second quarter of the game, with an average of 135.7 million viewers between 8 and 8:15 p.m. ET.
The network says that streaming viewership of the Super Bowl also hit an all-time high with 13.6 million of the total viewers tuning in via Tubi and just under a million using NFL+ or other NFL platforms.
Besides the game itself, the half-time show was a major draw to the telecast. Kendrick Lamar was the headliner, notably performing his Drake diss track “Not Like Us” — recently named the most decorated song in Grammy history — and bringing out celebrity guests including SZA, Samuel L. Jackson, Serena Williams and Mustard.
The telecast also featured the usual multitude of celebrity-filled ads. On YouTube, the most-watched commercials included a Booking.com ad featuring the Muppets, a Goldilocks-themed Ram Trucks ad led by Glen Powell and an ad for the Google Pixel 9.
English (US) ·