The 100 best Black Friday deals under $100 – AirPods, TVs, Kindle, Fitbit, and more

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2025-11-28T23:30:08.591Z

Amazon's viral pillows are back for Black Friday

hotel pillows

(Image credit: Future)

I include these pillows in every holiday roundup, not only because they're wildly popular but also because Amazon frequently discounts them at an ultra-affordable price.

The Beckham Hotel Collection pillows have over 250,000 positive reviews and are the number one best-selling pillows on Amazon. Amazon's Black Friday sale has the Queen size on sale for only $41.98.

Beckham Hotel Collection pillows: was $79.99 now $41.98 at Amazon

2025-11-28T23:28:16.844Z

The best-selling Fire TV Stick 4K for only $25

Amazon Fire TV Stick 4K

(Image credit: Future)

Kicking off tonight's live blog with Amazon's best-selling Fire TV Stick 4K for just $24.99, thanks to an impressive 50% discount.

The powerful Fire TV Stick streams shows and movies in ultra-high-definition 4K resolution and offers access to all major apps, as well as support for voice controls through Alexa.

Amazon Fire TV Stick 4K: was $49.99 now $24.99 at Amazon

2025-11-28T21:24:40.339Z

Happy Black Friday, and welcome to tonight's coverage of the best Black Friday deals under $100. As TechRadar's deals editor with 8 years of experience covering Black Friday, I've been combing through today's sales to find all the best deals that won't break the bank and that are actually worth buying.

I'll be highlighting my favorite offers as we head into the Midnight, counting down the hours until Black Friday is officially over. While you might see some of today's deals come back for Cyber Monday, that can't be guaranteed, so if you see a price you like, I recommend taking advantage now before it's too late.

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