The Smarter Web Company Buys Bitcoin (BTC) Again: Details

TLDR:

• The Smarter Web Company now holds 543.52 BTC after two large June purchases.
• Total Bitcoin spend reaches £42.39M, with an average price of £77,988 per coin.
• Recent BTC buy aligns with MicroStrategy and Metaplanet’s ongoing accumulation.
• The company views Bitcoin as a treasury asset, not a speculative investment.

The Smarter Web Company has expanded its Bitcoin holdings, marking another move in its long-term treasury strategy. 

The tech firm, listed in London, is continuing with its “10 Year Plan” aimed at steady Bitcoin accumulation. This marks the second major Bitcoin purchase in less than a week, reinforcing the firm’s strong stance on crypto integration. The purchase also reflects rising institutional interest in Bitcoin as companies seek alternatives to traditional assets. 

As prices fluctuate, corporate players are moving fast to secure BTC positions.

The Smarter Web Company Adds More Bitcoin

On June 24, The Smarter Web Company revealed it had acquired 196.90 Bitcoin. 

The average purchase price was £77,122 per BTC, or about $103,290 in U.S. dollars. The total cost of the transaction reached £15.18 million.

This latest purchase comes just five days after the company bought 104 Bitcoin on June 19. With this move, its total Bitcoin holdings now stand at 543.52 BTC. The company has spent roughly £42.39 million so far, with an overall average price of £77,988 per Bitcoin.

The Smarter Web Company (#SWC $TSWCF) RNS Announcement: Bitcoin Purchase.

Purchase of additional Bitcoin as part of "The 10 Year Plan" which includes an ongoing treasury policy of acquiring Bitcoin.

Please read the RNS on our website: https://t.co/z59Xf4oBRU pic.twitter.com/8rrSTwYWoa

— The Smarter Web Company (@smarterwebuk) June 24, 2025

The ongoing purchases fall under the firm’s long-term roadmap called “The 10 Year Plan.” This strategy includes an active treasury policy focused on acquiring Bitcoin over time. The company also accepts BTC payments from clients, signaling deep integration into its operations.

According to their announcement, The Smarter Web Company believes Bitcoin plays a key role in the future of finance. It intends to maintain steady exposure while expanding through organic growth and targeted acquisitions.

Bitcoin Buys Mirror Institutional Momentum

The timing of this purchase aligns with the increasing institutional activity in the cryptocurrency market. 

Firms like MicroStrategy and Metaplanet have also added to their Bitcoin reserves in recent days. These actions demonstrate strong confidence among corporations that Bitcoin will retain its long-term value.

As BTC’s price fluctuates around $105,000, strategic buyers continue to scale in. The Smarter Web Company joins a growing list of businesses building a crypto-focused financial approach.

The Smarter Web Company provides web design, development, and marketing services. Clients are billed through a mix of upfront, hosting, and optional marketing fees. 

In addition to crypto adoption, the company is pursuing an acquisition strategy to grow its customer base and recurring revenue.

With Bitcoin now a core part of its treasury, the company is aligning its financial model with shifting digital trends. The latest purchase confirms its commitment to Bitcoin as a strategic asset rather than a speculative bet.