The Viral Book Philadelphia Eagles Fans Are Flocking To

1 month ago 6

Shop Philadelphia Eagles AJ Brown Inner Excellence BookE! Illustration; Photo Courtesy of Getty Images/ RichVintage

Our writers and editors independently determine what we cover and recommend. When you buy through our links, E! may earn a commission. Learn more.

Philadelphia Eagles fans have been buzzing about a book that gained major attention after it was spotted on the sidelines during a playoff game against the Green Bay Packers just a few weeks ago. Inner Excellence: Unlocking the Extraordinary Performance You Were Born to Achieve has quickly become a must-read for anyone looking to boost their mindset and achieve success.

As the Eagles prepare for their Super Bowl showdown against the Kansas City Chiefs, this book has been inspiring both players and fans alike to reach new heights. Whether you’re striving for personal success or simply looking for a motivational read, Inner Excellence by Jim Murphy offers valuable insights to help you unlock your full potential.

Discover why this book is now the talk of Philadelphia and how it’s helping fans get motivated for the big game.

Inner Excellence: Unlocking the Extraordinary Performance You Were Born to Achieve by Jim Murphy

Unlock your full potential and achieve extraordinary success with Inner Excellence, the ultimate guide to mastering the mindset that leads to peak performance.

Eagles fans are raving about Inner Excellence—check out the reviews to see how this game-changing book is inspiring Philadelphia to reach new heights.

Inner Excellence Book Reviews

"By far the most impactful read I have had in my life. I have read many books on self help / self improvement and finally I found something that sticks. I have to thank AJ Brown of the Eagles... I keep it near me at all times like a bible, in case I am struggling."

"I picked up this book because one of the wide receivers on my favorite team picked it up mid-game (AJ Brown) and I was curious as to why.  I believe it will benefit anybody even though it is catered specifically to people who compete in sports or professionally on a regular basis. For everyday professionals there are lots of good points that will resonate with you and improve your outlook on life."

"This book is THAT good! So glad that this book came to be recognized during the Eagles-Packers game. Big thanks to AJ Brown for revealing this book to so many people. Since getting the book a few days ago, I'm having a hard time putting the book down (even reading it in between my sets as I'm training). I read a lot and can't think of a more valuable, insightful book on becoming the best version of yourself (to help others become the best version of themselves)."

"This book transformed my life! I am a voracious reader and this book ranks right up there at the top! I will apply every single principle and concept in my corporate wellness consulting business and in my own life. And yes I found this book because AJ Brown was reading it. Thank you for that."

Getty Images/ Tetra Images

How We Choose

The E! Insider Shop editors and writers search the internet to find the best products out there. We interview expert sources, comb through customer reviews, and use our own personal experiences to make shopping easier for our readers.

As an editorial team, we independently create content and determine coverage based on research, reporting and what we think our readers would like to read about. The goal of our content is to provide a service and inform readers who are on the hunt for the latest products to help make their life better. Items are sold by retailer, not E!. Pricing and availability are accurate as of publish time. 

—Originally published February 7, 2025, at  4 PM PT.

Read Entire Article