E! News Illustration / Photos Courtesy of L'Oréal Paris, Beauty of Joseon
Our writers and editors independently determine what we cover and recommend. When you buy through our links, E! may earn a commission. Learn more.
No matter how much beauty sleep I get—whether it’s a glorious 12 hours or a measly five—dark circles are basically my permanent plus-one. Thanks to my fair complexion and genetics, under-eye bags are just part of the package. So, in true skincare sleuth fashion, I’m on the hunt for the best eye creams to level up my 2025 routine. And guess what? Amazon’s bestsellers list is serving up top-rated treatments for under $25 (yes, really).
These picks aren’t just internet-famous; they’re backed by real-time shopper love. And if you move fast, you can score cult-favorite formulas for as little as $12. We’re talking a celeb-approved powerhouse, a K-beauty miracle, and a skin-smoothing retinol that’s practically begging to be added to your cart. Keep scrolling to snag these steals before they vanish.
Editor's Pick:
CeraVe Eye Repair Cream
Looking for my favorite E! editor-approved steal? CeraVe’s Eye Repair Treatment, which a 60-year-old shopper calls the “best eye cream” they’ve ever used. Oh, and it made them look 10 to 15 years younger—so yeah, I’m sold.
The Best Under $25 Eye Creams on Amazon:
L'Oreal Paris Dermo-Expertise Eye Defense Eye Cream
Budget-friendly beauty wins are my favorite, and right now, the shopper-favorite L'Oréal Paris Eye Defense Cream is down to just $12. Packed with caffeine to wake up tired eyes and hyaluronic acid for a serious moisture boost, it’s basically a shot of espresso for your under-eye area.
Beauty of Joseon Revive Eye Serum with Retinal Niacinamide Correction
By now, you’ve probably heard the endless buzz around Korean skincare, and Beauty of Joseon’s Revive Eye Serum is living up to the hype. Not only is it Amazon’s #1 best-selling eye treatment, but it’s also just $16—aka a total steal. One loyal 75-year-old fan swears it “smooths the delicate skin under [their] eyes” and zaps under-eye puffiness like a dream. An under-$20 miracle worker? Say less.
Neutrogena Retinol Eye Cream
While we're on the topic of retinol must-haves, Neutrogena’s Rapid Wrinkle Repair Retinol Eye Cream is officially on my radar—especially while it’s down to just $19. Amazon stats don’t lie: Over 10,000 shoppers grabbed this skincare fave last month alone, and one reviewer even called it a “miracle in a tube.” BRB, adding to cart.
RoC Retinol Correxion Under Eye Cream
The second I heard that a certain And Just Like That… icon is never without RoC’s Retinol Correxion Under-Eye Cream, I practically sprinted to checkout. I mean, have you seen her skin at 59? Flawless. As the name suggests, this powerhouse formula is packed with retinol.
How We Choose
The E! Insider Shop editors and writers search the internet to find the best products out there. We interview expert sources, comb through customer reviews, and use our own personal experiences to make shopping easier for our readers.
As an editorial team, we independently create content and determine coverage based on research, reporting and what we think our readers would like to read about. The goal of our content is to provide a service and inform readers who are on the hunt for the latest products to help make their life better. Items are sold by retailer, not E!. Pricing and availability are accurate as of publish time.
Check out our Amazon Storefront for the latest and greatest deals and fashion finds!