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Kanye West's shocking days-long online diatribe was motivated by a desperate need to garner attention for his fashion line, with insiders claiming his wife Bianca Censori was initially unaware of the outburst.
The rap mogul, 47, horrified followers after embarking on a three-day rant which saw him post a slew of vile anti-Semitic, sexist and homophobic comments on X as he announced a new collaboration between his Yeezy line and incarcerated Sean 'Diddy' Combs' brand, Sean John.
'Although there is truly a lack of understanding when it comes to his fascist and racist tweets, everyone knows that Ye is doing this to sell clothes as part of this Sean Combs collaboration,' a source exclusively told DailyMail.com. 'Every single time he does something like this, his sales soar.'
The new range arrived just days after West released his first piece of YZY womenswear, a sheer bodysuit worn by Censori after she went near-naked on the Grammy's red carpet.
'If you think about it, no one was discussing his clothes a couple of days ago,' the insider continued. 'He will make millions off of these tweets and offer an apology. He knows that his fans forgive because they always do.'
Announcing the collaboration last week, he wrote: 'YEEZY SEAN JOHN COLLAB AVAILABLE @ YEEZY.COM. ME AND PUFF SPLITTING THIS 50/50 LIKE WE DISCUSSED BEFORE THEY LOCKED HIM UP'.
Kanye West 's shocking days-long online diatribe was motivated by a desperate need to garner attention for his businesses, insiders have told DailyMail.com
The rapper, 47, left followers horrified over his anti-Semitic, sexist and homophobic comments on X, in which he defended incarcerated Sean 'Diddy' Combs (pictured together in 2016)
Combs - formerly known as Puff Daddy - was arrested on charges of sex trafficking, racketeering and transportation to engage in prostitution last year.
He has vehemently denied all the allegations and charges against him and is currently being held at the notorious Metropolitan Detention Center in Brooklyn as he awaits trial. He has been denied bail multiple times.
Despite this, West has partnered with the disgraced founder of Bad Boy Records on a five-piece capsule line that is comprised of branded T-shirts in gray, black, blue, white and red and emblazoned with the Sean John logo.
Insiders have also expressed fears that his extreme remarks - which saw him refer to himself as a Nazi and seemingly try to profit off Combs' horrifying attack on his then-girlfriend Cassie Ventura - could be indicative of a mental episode.
'Friends fear that Kanye is going through an episode, and it is very upsetting,' another insider added. 'Everyone knows that when this happens the best thing to do is back away because nothing anyone says or does will stop him.
'If this is an episode then he is not himself. This is not to justify his behaviour, but it is to understand that he is going through this and will come out of it.'
The Grammy-winning artist was diagnosed with bipolar disorder in 2016. Four years later he made headlines after reports he was 'in the middle of a serious bipolar episode' which left his family 'very concerned.' He has since referred to his diagnosis on his albums, but recently claimed he was misdiagnosed and is autistic.
Speaking on The Download with Justin Laboy, he said: 'Autism takes you to a Rain Man thing... When fans tell me to do my album a certain way, I’ll do it the opposite way.
He then announced a new fashion collaboration between his Yeezy line and Combs' brand, Sean John. 'Everyone knows that Ye is doing this to sell clothes,' a source told DailyMail.com
The five-piece capsule line comprises of branded T-shirts with the Sean John logo across the front chest, and is offered in options of gray, black, blue, white and red
West launched into an unhinged rant littered with racist remarks as he called for Combs to be freed from prison
'It’s so difficult for them because this is like a grown man, you can’t tell him. You can’t take control of his bank account. You can’t control what I’m saying on Twitter.'
Censori, 30, is said to have had no idea he was planning to launch his latest tirade, which came a year after DailyMail.com reported she had reprimanded him for anti-Semitic slurs on his Vultures album.
'Bianca was unaware that he was doing this,' the source said. 'They're in LA and he started this in the middle of the night on Thursday.'
Last February, the Australian architectural designer reportedly clashed with her husband as she feared his behaviour was putting them in danger and 'setting a horrible example for his children.’
'Bianca is really sick of his attention seeking and she knows that this is not who he truly is, but it is making her look like she is anti-Semitic which is so far from the truth,' an insider said at the time.
'She has many Jewish friends who she loves dearly and he knows this.'
West had acknowledged his offensive behaviour months prior in December 2023, telling his 19 million followers in Hebrew: 'I deeply regret any pain I may have caused.'
His latest posts were condemned by leading religious charities before his account was deactivated on Sunday night, with X owner Elon Musk telling users: 'Given what he has posted, his account is now classified as NSFW. You should not be seeing that anymore.'
Censori, 30, is said to have had no idea he was planning to launch his latest tirade, which came a year after DailyMail.com reported she had reprimanded him for anti-Semitic slurs
'Bianca was unaware that he was doing this,' the source said. 'They're in LA and he started this in the middle of the night on Thursday'
During his 72 hour spree, West announced he was a Nazi, said he 'loved Hitler,' and claimed that he will never 'trust or work with Jewish people' again.
A spokesperson for the Jewish Leadership Council said: 'Kanye West's latest tirade of anti-Jewish racism is not only hateful but poses a real danger for Jewish people around the world.
'His posts on X will undoubtedly give inspiration and cover to antisemites.'
In his final tweet he said he was 'in a good space mentally,' before signing out: 'I'm logging out of Twitter. I appreciate Elon for allowing me to vent.
'It has been very cathartic to use the world as a sounding board. It was like an Ayahuasca trip.'
He continued: 'Love all of you who gave me the energy and attention. To we connect again. Good afternoon and goodnight.'
He began his rant on Thursday by addressing Combs' incarceration, tweeting: 'FREE PUFF'.
Half an hour later, he returned to the microblogging site to accuse celebrities of leaving Diddy to 'rot', penning: 'ALL THESE CELEBRITY N****S AND B*****S IS P***Y YALL A WATCH OUR BROTHER ROT AND NEVER SAY S**T.'
In February last year, the Australian architectural designer reportedly pushed her husband to apologise to the Jewish community as she feared his behaviour was putting them in danger
The controversial musician also addressed concerns that his wife is a victim of coercive control following her near-naked appearance at the Grammy Awards, claiming he has 'dominion' over her.
West, who took aim at several minority groups in his foul-mouthed tirade, went on to state that 'IF I LOST EVERYTHING ‘AGAIN TONIGHT WAS WORTH IT I CAN DIE AFTER THIS', while also insisting he was 'sober' while tweeting.
He claimed he would 'never speak again' to anyone who disagreed with him, while also using homophobic slurs to lash out at those who supported Kamala Harris.
West - who previously made vile sexual taunts about the former Vice President - insisted he would 'block' anyone who challenged him.
He continued: 'YOU N****S IS CONTROLLED AND BROKE ALL YOU KAMALA D**K RIDING F*****S YALL GOT EVERYTHING TO SAY ABOUT MY OPINIONS WHEN YOU JUST DOING WHAT N****S MAKE YOU DO FOR MONEY.'
Attempting to claim he wasn't using the highly offensive F-word slur in a homophobic way, he went on: 'F*****S DONT MEAN GAY EITHER IT MEANS F****T LIKE IT ALWAYS MEANT YOU F*****G R****D [sic].'
Taking a turn, West went on to lash out at the 'woke' decision to use female plus-size models in fashion shows.
Offering a random shout out to singer Adele, he shared: 'F**K ALL THIS WOKE S**T THEY PUTTING FAT B*****S ON THE RUNWAY NOBODY WANNA SEE THAT S**T.
He also appeared to mock Combs' violet assault of Cassie Ventura which was exposed in shocking hotel security footage from 2016 (pictured together in 2017)
West unleashed a vile anti-Semitic diatribe after claiming hours earlier that the Jewish community control the narrative
He then unleashed a vile anti-Semitic diatribe after claiming hours earlier that the Jewish community control the narrative.
Retracting his previous apology, he tweeted: 'IM NEVER APOLOGIZING FOR MY JEWISH COMMENTS I CAN SAY WHATEVER THE F**K I WANNA SAY FOREVER.
'WHERES MY F***ING APOLOGY FOR FREEZING MY ACCOUNTS SUCK MY D**K HOWS THAT FOR AN APOLOGY.'
He went on to make unfounded claims that the Jewish community are responsible for aborting black children, writing: 'BE CLEAR YOU JEWISH N****S DONT RUN ME NO MORE
'THIS IS A FREE COUNTRY AND THIS IS MY FREE OPINION YOU ABORT BLACK CHILDREN FOR STEM CELLS ABORTION IS MURDER AND ITS PUSHED ONTO THE BLACK AND LATINO COMMUNITIES.'
Calling on anyone who works for him but disagrees with his views to 'quit', he went on to claim he wouldn't work with any Jewish people again.
His longtime rival Taylor Swift was also a target, with West seemingly making reference to her dancing to Kendrick Lamar's Drake diss track Not Like Us at the Grammy's earlier this month.
He posted: 'IF ITS ABOUT THE CULTURE ... WHY ARE WE LETTING TAYLOR SWIFT BE SEEN ON TV SINGING A SONG ABOUT TAKING A BLACK MAN DOWN AND ACCUSING OF THINGS THAT CAN TAKE A BLACK MAN DOWN FOR LIFE.'
His rival Taylor Swift was also a target, with West seemingly making reference to her dancing to Kendrick Lamar's Drake diss track Not Like Us as she was pictured at the Super Bowl
Lamar did not get out unscathed, as West said of the Super Bowl Halftime headliner: 'KENDRICK IS BEING USED BY THESE WHITE PEOPLE AND JEWS AND SO AM I.'
Prior to targeting Swift and Lamar he appeared to mock Combs' violet assault of Ventura which was exposed in shocking hotel security footage from 2016.
'When I [sic] man truly loves a woman he may express it in rage I empathize with both sides,' he said of the incident.
He then shared a photo of a hoodie he is selling on his Yeezy website that is identical to the one she was wearing at the time, dubbing it the 'Love Hoodie.'
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