Wix's Logo Maker review

Although Wix is best known as one of the best website builder platforms on the market, it also offers a host of other helpful business tools to its users, including an easy to use logo maker.

The Wix Logo Maker is an AI-powered tool that helps businesses and individuals create professional logos without needing graphic design skills. By answering a few quick questions about your brand, the tool generates logo options that you can customize to match your vision.

Accessing the Wix Logo Maker is easy — you can find it on the official website and the mobile app. The tool is free to try, so you can make unlimited edits before purchasing. Plans range from basic logo downloads to full branding kits that include extras like business cards and social media assets - you may be able to save when you buy by using one of our Wix promo codes.

Features

Wix Logo Maker offers a range of features that make logo design easy and efficient. Its standout feature is the AI-driven design process, which generates logo suggestions based on your business name, industry, and style preferences. This ensures logos are tailored to your brand, though the initial designs can sometimes feel generic and may require extra customization to stand out.

The platform’s customization options are another strong point. With a drag-and-drop editor, you can easily adjust fonts, colors, icons, and layouts. You can even upload custom fonts or images to give your logo a personal touch. It's a really versatile tool, especially compared to competitors like Tailor Brands, which offer fewer editing tools.

Another key feature that I really liked is the ability to download high-resolution files, including scalable vector formats (SVG), perfect for both digital and print use. Wix also provides mockups that show how your logo will appear on merchandise or marketing materials before finalizing it. Recent updates have made SVG files available in basic plans, a significant improvement and not something I expected to see.

The tool also integrates seamlessly with the broader Wix platform, allowing you to align your logo with websites, social media kits, and business cards. This all-in-one approach helps create cohesive branding. But the AI recommendations could be improved by offering a wider variety of icons and style options upfront to give users more diverse starting points.

Ease of use

Wix Logo Maker is easy to use, making it a great choice for beginners or those with no design experience. The onboarding process is straightforward: answer a few questions about your brand’s name, industry, and style, and the platform generates logo suggestions for you. But while quick and efficient, the initial designs often need some tweaking to fit specific needs.

The drag-and-drop editor is intuitive and offers plenty of customization options without being too complicated. Features, like undo/redo buttons and side-by-side comparisons, make it easy to experiment with different styles. However, some users may feel overwhelmed by the number of design options at first, especially if they’re new to design principles.

For accessibility, Wix includes features like keyboard navigation and screen reader compatibility, ensuring the platform is usable for people with different needs. While these tools are mainly aimed at website design, they demonstrate a commitment to inclusivity and ease of use.

Overall, Wix Logo Maker strikes a good balance between simplicity and functionality. It’s user-friendly enough for beginners to create polished designs while offering enough tools for those who want more control over their logos.

Customer support

Wix Logo Maker offers a solid range of customer support options to help users resolve issues quickly. Self-help resources include a detailed Knowledge Base, covering common topics like logo creation, customization, and file downloads. Step-by-step guides and FAQs are also available through the Wix Support Center.

For personalized help, Wix provides live chat support in multiple languages during set hours and a callback service for more complex issues. These support options can be accessed directly from your Wix account dashboard for a smooth experience.

Wix also has active social media channels where users can ask questions or get advice. The community forum is another useful tool, allowing users to share tips and solutions. However, one downside is that making edits to a purchased logo comes with an extra fee, which some users may find frustrating.

Compliance

Wix Logo Maker provides full commercial usage rights once you purchase and download your logo files through any paid plan. This means you can legally use purchased logos for all business applications, websites, marketing materials, merchandise, and print advertising without any additional licensing fees.

However, there's an important caveat that sets Wix's tool apart from traditional design services. Logo elements (icons, fonts, colors, and other design components) are provided on a non-exclusive basis to all users of the platform. According to Wix's terms of use, that means the company cannot guarantee that your Wix Logo will not be similar, or even identical, to other companies using the tool.

Multiple businesses could theoretically end up with nearly identical logos if they select similar design elements during the creation process, which could pose challenges for brand differentiation and potential trademark registration. Wix also explicitly states that users "may or may not be able to register or use your Wix Logo as a trademark." It's always better to consult with an attorney regarding trademark availability.

Moreover, using the tool means you waive the right to legally challenge the validity or registration of similar logos created by other users using the same logo elements. Also, purchased logos cannot be modified after download (creating a derivative work requires purchasing a new logo), and individual logo elements cannot be used independently outside of the complete logo design.

All of this stuff is pretty standard for any similar logo generator you find on the internet, including most competitors. That said, you might want to do some research and consult an attorney if you want to use your generated logo for legal purposes.

Competition

Wix Logo Maker competes with other popular tools like Looka, Tailor Brands, and Canva.

Compared to Looka, Wix offers more customization, allowing users to adjust fonts, colors, and layouts in greater detail. Tailor Brands offers an all-in-one branding suite but doesn’t match Wix when it comes to customization.

Canva is another strong competitor with its beginner-friendly interface and huge library of templates. While it is better for creating a wide variety of marketing materials, Wix stands out for its seamless integration with its website builder and branding tools.

Generally speaking, Wix offers more control than most other logo designers, which is ideal for users who want to fine-tune their logos. However, the associated learning curve may confuse new users, which is especially perilous given that edits cost extra.

Pricing

Wix Logo Maker has two main pricing options: Just Logo plans and Logo + Website bundles.

Just Logo Plans:

- Basic Plan ($49 one-time fee): Includes high-resolution PNG files for online use.

- Advanced Plan ($99 one-time fee): Adds scalable SVG files and formats for social media and print.

Logo + Website Bundles:

- Value Plan ($11/month): Includes a logo design, commercial usage rights, one free domain for a year, and Wix Combo website features.

- Professional Plan ($16/month): Adds resizable logo files, social media assets, and business cards.

- Deluxe Plan ($24/month): Includes priority support and optional graphic designer touch-ups.

Wix's plans are competitively priced compared to platforms like Looka or DesignEvo. However, extra fees for post-purchase logo edits can be a drawback unless you upgrade to a higher-tier plan, like "Brand Plus." Additionally, subscription plans renew automatically each year, so users should keep an eye on renewal dates to avoid unexpected charges.

Final verdict

Wix Logo Maker is an AI-powered tool that helps individuals and small businesses create professional logos easily. It offers customization options, high-resolution files, and seamless integration with Wix’s branding tools. While its initial designs can feel generic and some pricing aspects may be restrictive, it’s a great option for startups and entrepreneurs seeking an affordable, quick, and professional branding solution.