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Black Friday is the biggest and best shopping day of the year. It may have started as a humble year-end inventory clearance for retailers (and, OK, sure, continues as such to this day), but the kickoff to the holiday shopping season also features discounts on a scale that's unmatched on any of the other 364 days of the year. We don't blame you for finding it a bit gauche, but everyone is selling something, and today's the day when the greatest number of sellers are offering their lowest prices.
The WIRED Reviews team spends all year thoroughly life-testing products to make your life a little easier and better, and so we get up early today to also point you to things we like that are also a little cheaper than they will be next week or next month. We'll be here from 7 am to 7 pm EST and invite you to ride along. Or you can head over to our absolute best Black Friday Deals list for a fully vetted lineup of the best discounts we've found on stuff we love.
Featured deals
Wake Up, The Moccamaster is On An Insane Sale
Courtesy of Moccamaster
Moccamaster
KGBV Select Coffee Maker
Good morning and happy Black Friday! We're starting the day off with a buzzy deal: The apocalypse-resistant (no coffee machine is fully apocalypse-proof!) Moccamaster just dropped to $179 on Amazon. That's a lot for a drip coffee maker, but this is not any drip coffee maker, it's an heirloom-quality Dutch brewer famed for its durability and consistency. Buy a color you will like in five to ten years.
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