Roku and Amazon Fire TV 4K streaming sticks have unmissable early Black Friday deals – here are the best buys

2 days ago 5

The Amazon Fire TV Stick 4K Plus and the Roku Streaming Stick Plus 4K floating in an abstract background, with a sign saying Price Cut

(Image credit: Amazon / Roku / Future)

Some of the best Black Friday deals aren't on massively expensive products; they're the deals that take useful gadgets into "oh hell yeah" territory. And that's the case with these streaming stick deals – two US and one UK – because they make already keenly priced streaming dongles even cheaper.

There are two key models on offer here: the Roku Streaming Stick Plus 4K is down to $29 at Walmart, while the Amazon Fire TV Stick 4K Plus is just $24.99 (was $49.99) at Amazon.

Today's best early Black Friday streaming stick deals in the US

Today's best early Black Friday streaming stick deal in the UK

Both sticks deliver 4K with Dolby Atmos audio and HDR10+, but they're aimed at slightly different buyers.

The Roku is an entry-level streamer that's ideal for bringing TVs into the streaming era, and its tiny size means it's also really well suited to TV setups where there isn't much space to stick anything behind them.

I think the mid-range Fire TV Stick 4K Plus is a better option for more demanding viewers thanks to its improved performance and Dolby Vision HDR support too.

Today's best Black Friday deals - quick links

Amazon: 45% off TVs, AirPods, air fryers & vacuums
Apple: iPads, AirPods & MacBooks from $119
Best Buy: $1,000 off TVs, laptops & headphones
Dell: laptop deals from $249.99
Home Depot: 40% off appliances, furniture, grills & tools
Lenovo: 45% off laptops & tablets
Lowe's: up to 30% off appliances, holiday decor & tools
Samsung: up to $2,000 off appliances, TVs & phones
Target: 40% off Christmas decor, clothing & furniture
T-Mobile: up to $1,100 off latest iPhone 17
Walmart: furniture, cheap TVs & vacs from $69
Wayfair: 54% off Christmas, furniture & decor

Contributor

Writer, broadcaster, musician and kitchen gadget obsessive Carrie Marshall has been writing about tech since 1998, contributing sage advice and odd opinions to all kinds of magazines and websites as well as writing more than twenty books. Her latest, a love letter to music titled Small Town Joy, is on sale now. She is the singer in spectacularly obscure Glaswegian rock band Unquiet Mind.

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